"A Diamond Is Forever," a phrase synonymous with timeless elegance and the world-renowned De Beers brand. As a leader in the diamond industry, De Beers' influence and authority are unmatched.

We are thrilled to announce a landmark collaboration between De Beers and Ronrun ShowcaseMaster. This project marks De Beers' inaugural store in Qatar, located in Doha's prestigious luxury shopping mall. To ensure their jewelry is presented with unmatched excellence, De Beers partnered with Ronrun ShowcaseMaster, a global provider of high-end display solutions for leading international jewelry brands.

De Beers is famed for its signature etched glass displays. These exquisite showcases feature intersecting white silk lines, illuminated to create a celestial effect. This design not only enhances the visual appeal of the jewelry but also adds a layer of mystique, capturing the attention of every customer. The diamonds, sparkling behind the delicate glass lines, draw shoppers into a mesmerizing experience.

What appears as a simple design is actually a testament to sophisticated craftsmanship. The challenge lay in maximizing the jewelry’s allure within a limited space without compromising on luxury. Each showcase is composed of four glass panels of varying heights, with each line meticulously calculated to remain level, maintaining a margin of error within 0.5mm.

Ronrun’s team, driven by a commitment to excellence and stringent standards, overcame these challenges through precise calculations and a meticulous approach. Continuous communication with De Beers and multiple revisions of the construction plans ensured the project’s success. The result was a stunning showcase that left the client delighted, epitomizing the Ronrun ethos: seeing Ronrun is seeing a smile.

Ronrun ShowcaseMaster continually pursues beauty and quality, understanding commercial spaces deeply. Their craftsmanship and superior skills blend glass, lines, and lighting into a cohesive masterpiece. Each design transcends marketing needs, showcasing brand elegance, telling its story, and captivating customers. Every beam of light infused with artistic brilliance drives commercial success, inviting admiration and appreciation.

The shared passion for quality and beauty forged a strong connection between De Beers in Doha and Ronrun ShowcaseMaster in Guangzhou. The 7,000-kilometer distance could not diminish the synergy and enjoyment of this collaboration. Looking ahead, both parties are committed to continuing this fruitful partnership.

The collaboration between De Beers and Ronrun ShowcaseMaster is a testament to the power of combining art and commerce. It highlights Ronrun’s expertise and influence in global commercial space design and their dedication to integrating artistry with business. As we move forward, we remain steadfast in our mission to deliver exceptional commercial space solutions, creating more surprising masterpieces where art and business converge.

For more information, please contact us directly.