Swiss luxury watch-maker IWC Schaffhausen opens its first boutique in cosmopolitan Berlin. Located on Kurfürstendamm,
the city’s most famous shopping boulevard, the boutique is designed as
an open and welcoming space where clients can explore the art of Swiss
watchmaking, in an immersive environment. While showcasing IWC’s most
important collections, the Engineering Wall enables visitors to dive
deeply into its engineering heritage.
“The origins of IWC, like my own, are connected to Germany. Back in 1868, our founder Florentine Ariosto Jones, located production in the German part of Switzerland near the Black Forest so that he could hire German watchmakers for his factory. Since then, German engineering talent and technical expertise have been embedded in our design and manufacturing processes. Therefore, we are thrilled to be represented in the German capital with an IWC boutique” says Christian Knoop, Creative Director of IWC Schaffhausen.
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sourcefrom:cpp-luxury.com
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